新华社北京6月1日电 中共中央政治局5月31日下午就加强我国国际传播能力建设进行第三十次集体学习。中共中央总书记习近平在主持学习时强调，讲好中国故事，传播好中国声音，展示真实、立体、全面的中国，是加强我国国际传播能力建设的重要任务。要深刻认识新形势下加强和改进国际传播工作的重要性和必要性，下大气力加强国际传播能力建设，形成同我国综合国力和国际地位相匹配的国际话语权，为我国改革发展稳定营造有利外部舆论环境，为推动构建人类命运共同体作出积极贡献。
复旦大学张维为教授就这个问题进行讲解，提出了工作建议。中央政治局的同志认真听取了他的讲解，并进行了讨论。
习近平在主持学习时发表了讲话。他指出，我们党历来高度重视对外传播工作。党的十八大以来，我们大力推动国际传播守正创新，理顺内宣外宣体制，打造具有国际影响力的媒体集群，积极推动中华文化走出去，有效开展国际舆论引导和舆论斗争，初步构建起多主体、立体式的大外宣格局，我国国际话语权和影响力显著提升，同时也面临着新的形势和任务。必须加强顶层设计和研究布局，构建具有鲜明中国特色的战略传播体系，着力提高国际传播影响力、中华文化感召力、中国形象亲和力、中国话语说服力、国际舆论引导力。
习近平指出，要加快构建中国话语和中国叙事体系，用中国理论阐释中国实践，用中国实践升华中国理论，打造融通中外的新概念、新范畴、新表述，更加充分、更加鲜明地展现中国故事及其背后的思想力量和精神力量。要加强对中国共产党的宣传阐释，帮助国外民众认识到中国共产党真正为中国人民谋幸福而奋斗，了解中国共产党为什么能、马克思主义为什么行、中国特色社会主义为什么好。要围绕中国精神、中国价值、中国力量，从政治、经济、文化、社会、生态文明等多个视角进行深入研究，为开展国际传播工作提供学理支撑。要更好推动中华文化走出去，以文载道、以文传声、以文化人，向世界阐释推介更多具有中国特色、体现中国精神、蕴藏中国智慧的优秀文化。要注重把握好基调，既开放自信也谦逊谦和，努力塑造可信、可爱、可敬的中国形象。
习近平强调，要广泛宣介中国主张、中国智慧、中国方案，我国日益走近世界舞台中央，有能力也有责任在全球事务中发挥更大作用，同各国一道为解决全人类问题作出更大贡献。要高举人类命运共同体大旗，依托我国发展的生动实践，立足五千多年中华文明，全面阐述我国的发展观、文明观、安全观、人权观、生态观、国际秩序观和全球治理观。要倡导多边主义，反对单边主义、霸权主义，引导国际社会共同塑造更加公正合理的国际新秩序，建设新型国际关系。要善于运用各种生动感人的事例，说明中国发展本身就是对世界的最大贡献、为解决人类问题贡献了智慧。
习近平指出，要深入开展各种形式的人文交流活动，通过多种途径推动我国同各国的人文交流和民心相通。要创新体制机制，把我们的制度优势、组织优势、人力优势转化为传播优势。要更好发挥高层次专家作用，利用重要国际会议论坛、外国主流媒体等平台和渠道发声。各地区各部门要发挥各自特色和优势开展工作，展示丰富多彩、生动立体的中国形象。
习近平强调，要全面提升国际传播效能，建强适应新时代国际传播需要的专门人才队伍。要加强国际传播的理论研究，掌握国际传播的规律，构建对外话语体系，提高传播艺术。要采用贴近不同区域、不同国家、不同群体受众的精准传播方式，推进中国故事和中国声音的全球化表达、区域化表达、分众化表达，增强国际传播的亲和力和实效性。要广交朋友、团结和争取大多数，不断扩大知华友华的国际舆论朋友圈。要讲究舆论斗争的策略和艺术，提升重大问题对外发声能力。
习近平强调，各级党委（党组）要把加强国际传播能力建设纳入党委（党组）意识形态工作责任制，加强组织领导，加大财政投入，帮助推动实际工作、解决具体困难。各级领导干部要主动做国际传播工作，主要负责同志既要亲自抓，也要亲自做。要加强对领导干部的国际传播知识培训，发挥各级党组织作用，形成自觉维护党和国家尊严形象的良好氛围。各级党校（行政学院）要把国际传播能力培养作为重要内容。要加强高校学科建设和后备人才培养，提升国际传播理论研究水平。
拓展阅读：
Improve intl communication, Xi says
By Song Chen, China Daily
President calls for efforts to better tell China's stories
Xi Jinping, general secretary of the Communist Party of China Central Committee, has underlined the significance of bolstering the nation's capacity in engaging in international communication to foster an image of China that is trustworthy, lovable and respectable.
In remarks made at a group study session of the Political Bureau of the CPC Central Committee on Monday, Xi underscored that telling China's stories well, making the nation's voices heard and presenting a true, multidimensional, and panoramic view of China is a key task in strengthening the nation's capacity in international communication.
He urged a keener understanding on the importance and necessity of improving China's work in international communication in order to build an international discourse power that can match the nation's comprehensive national strength and global status.
Xi noted that the Party has always attached importance to international communication, and China's international discourse power and influence have seen remarkable growth since the Party's 18th National Congress in 2012.
Under new circumstances and faced with new tasks, Xi said it is important to enhance top-level design, establish a strategic communication system with distinctive Chinese characteristics and improve the influence of international communication, the attraction of Chinese culture, affinity with China's image, the persuasiveness of Chinese discourse and the ability to guide international public opinion.
He called for quicker steps to form a system of Chinese discourse and Chinese narrative, using Chinese theories to explain China's practice and employing Chinese practice to elevate Chinese theories.
New concepts, domains and expressions should be created to better tell China's stories and show the power of the thinking and the spirit behind the stories, Xi said.
It is important to step up efforts to publicize and expound on the CPC, helping the global audience understand that the CPC truly fights for the happiness of the Chinese people and learn about why the CPC is capable, Marxism really works and socialism with Chinese characteristics excels, he said.
To enable Chinese culture to go global more effectively, Xi stressed the need to interpret and present it in a way that embodies the nation's spirit and wisdom.
Xi said a tone that displayed openness, confidence and conveyed modesty and humility must be maintained.
With China approaching the center stage of the world and being capable and responsible in playing a greater role in global affairs, Xi called for steps to make Chinese proposals, wisdom and approaches better known.
The general secretary required across-the-board elaboration on China's philosophy on development, civilization, security, human rights, ecology, international order and global governance, saying that the nation must hold high the banner of a community with a shared future for mankind.
He reiterated the need to advocate multilateralism, oppose unilateralism and hegemony and to guide the international community to jointly work toward a new international order that is more fair and reasonable.
It is important to make good use of various touching cases to explain that China's own development is the nation's greatest contribution to the world and, in doing so, the country has contributed wisdom to the solution of human issues, Xi said.
The nation must continue to host events in various forms that promote people-to-people exchanges to scale up exchanges and mutual understanding between people from China and different countries, he said.
In a bid to comprehensively elevate the efficiency of international communication, China must strengthen a special team of talents that can meet the requirements for work in this regard in the new era, he added.
Xi called for the use of targeted communication strategies that can cater to the demand of different regions, countries and groups of audiences to spread Chinese stories and voices globally, and with an approach that is tailored to particular regions and audiences.
He also urged unremitting efforts to expand the circle of friends that understand China and befriend China in international public opinion, saying that the nation must improve its capacity to make its voice heard on major issues.
